Brand Activation
Partnering with CAYA Studios, and UPR Agency I played a key role in the design and execution of e.l.f.'s regional brand activations in Eindhoven and Rotterdam. These high-energy events featured the innovative Stop & Glow Beauty Bar, where visitors could have their bicycles glammed up, enjoy makeup touch-ups by professional artists, and meet popular TikTok creators. My work included crafting detailed 3D renderings and technical drawings to guide the seamless realization of these concepts. These activations drew thousands of visitors, delivering engaging, shareable experiences that elevated e.l.f.'s brand awareness, while amplifying its message through the participation of content creators and a reach that extended to millions across social media.
Partnering with CAYA Studios, and UPR Agency I played a key role in the design and execution of e.l.f.'s regional brand activations in Eindhoven and Rotterdam. These high-energy events featured the innovative Stop & Glow Beauty Bar, where visitors could have their bicycles glammed up, enjoy makeup touch-ups by professional artists, and meet popular TikTok creators. My work included crafting detailed 3D renderings and technical drawings to guide the seamless realization of these concepts. These activations drew thousands of visitors, delivering engaging, shareable experiences that elevated e.l.f.'s brand awareness, while amplifying its message through the participation of content creators and a reach that extended to millions across social media.
