Pop-Up Store
For e.l.f.’s three-day pop-up store in Amsterdam, I collaborated with CAYA Studios and UPR Agency to create an immersive and memorable experience for over 2,500 visitors. The event kicked off with an exclusive press and influencer evening, attended by 130 VIP guests, followed by interactive workshops and activities open to the public. My role focused on spatial design, ensuring the layout encouraged discovery and interaction with e.l.f. products. I delivered detailed 3D renderings and technical drawings to ensure flawless execution. Highlights included a campaign-style photo studio where visitors could see their portraits displayed on city billboards in real time, as well as curated catering, entertainment, and goodie bags. This innovative pop-up store left a lasting impression, generating 34 million in total reach, €568,400 in earned media value, and significant buzz across online and offline channels.
For e.l.f.’s three-day pop-up store in Amsterdam, I collaborated with CAYA Studios and UPR Agency to create an immersive and memorable experience for over 2,500 visitors. The event kicked off with an exclusive press and influencer evening, attended by 130 VIP guests, followed by interactive workshops and activities open to the public. My role focused on spatial design, ensuring the layout encouraged discovery and interaction with e.l.f. products. I delivered detailed 3D renderings and technical drawings to ensure flawless execution. Highlights included a campaign-style photo studio where visitors could see their portraits displayed on city billboards in real time, as well as curated catering, entertainment, and goodie bags. This innovative pop-up store left a lasting impression, generating 34 million in total reach, €568,400 in earned media value, and significant buzz across online and offline channels.
